Utilizing Social Media for Vitamin D3 Business Promotion

Posted by on March 13, 2024

Vitamin D Marketing – Using Social Media to Promote Your Vitamin D3 Business

Vitamin D (also called calciferol) is a fat-soluble vitamin, naturally present in a few foods and added to others. It is also available as a dietary supplement and is produced endogenously when sunlight strikes the skin. While numerous studies have examined vitamin D and a wide range of health outcomes, the committee that established the DRIs found limited evidence for effects beyond bone health.


The vitamin D market includes the sales of ergocalciferol and cholecalciferol. Values in this report are based on ‘factory gate’ values, which represent the sale of goods by manufacturers and creators to downstream users (including wholesalers, distributors, retailers and end customers).

A growing elderly population across the globe is expected to drive the demand for nutrition-rich foods and vitamin D supplements. This is mainly due to the fact that vitamin D contributes to healthy bone formation, pubertal development, and immune system functioning.

The global Vitamin D market is fragmented owing to the presence of several global and regional players. Some of the key players include Zhejiang Garden Biochemical High-Tech Co, Ltd, Koninklijke DSM N.V, Xiamen Haisheng Pharmaceutical, Zhejiang Medicine, Xiamen Jindawei Vitamin, Fermenta Biotech, BASF SE, Dishman Group, and Glanbia Plc. These companies are adopting strategies such as mergers and acquisitions and third party manufacturing to increase their share in the market. Furthermore, they are focusing on increasing their developmental capacity to meet the demand for high-quality multivitamins.

Social Media

Using social media to promote your vitamin d3 business can help you reach potential customers. You can create content that educates customers about the benefits of vitamin D3. Moreover, you can also use this platform to host giveaways and promotional campaigns to drive traffic to your website.

The COVID-19 pandemic prompted people to stock up on nutritional products, including vitamin D supplements. This boosted the market share of vitamin D supplements and other vitamins and supplements. In addition, the outbreak of the virus heightened awareness about healthy lifestyles and high immunity.

The findings of this study indicate that quality, quantity, trust and utilitarian value are important factors in influencing consumers’ intention to purchase dietary supplement products during the COVID-19 pandemic. However, hedonic value is not associated with consumers’ intention to buy these products. Future research examining the effects of these different factors would be beneficial. In particular, future studies should investigate how consumers integrate and make sense of the information they receive from multiple sources.

Email Marketing

Vitamin D helps the body absorb calcium and phosphorus, which are essential for bone tissue growth. It is also essential for the maintenance of healthy skin and immune function. Inadequate sun exposure, skin pigmentation, and age-related malabsorption of the vitamin can lead to deficiency. Vitamin D deficiency can also result in rickets in children, a disease that causes soft and weak bones.

The COVID-19 pandemic boosted the vitamin D market by encouraging people to stock up on supplements to maintain good health and avoid sickness. The vitamin D market is expected to grow even more in the future due to a focus on preventive healthcare, rising demand for dietary supplements, and research advances in vitamin d benefits.

The global vitamin d market is dominated by established players. These companies are focusing on expansion to increase production efficiencies and provide customized products that cater to specific consumer needs. They are also adopting various strategic initiatives such as mergers and acquisitions, joint ventures, and third party manufacturing to strengthen their position in the market.

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