Effective Strategies for Marketing Campaigns and Analysis: PESTLE Analysis, Marketing Analysis, and Marketing Strategy.

Posted by on December 1, 2023

Learning Outcomes For Unit 2 – Developing a Marketing Campaign

PESTLE analysis

PESTLE analysis is a useful framework for understanding the external factors that affect businesses. It helps leaders identify threats and opportunities. It also allows them to make better decisions about their business strategies and products. PESTLE analysis is often used in conjunction with other frameworks, such as SWOT and Porter’s Five Forces.

The six elements of the PESTLE analysis are political, economic, social, technological, legal, and environmental. Each of these aspects influences a different aspect of your business. The key is to keep up with the latest data on each of these factors and use it in your decision-making process.

The results of a PESTLE analysis can be useful for marketing planning, product development, and organizational change. However, it’s important to remember that not all external factors will be equally significant. For example, an increase in inflation may not have as much impact on a company as a shortage of timber. The key is to prioritize the most important external factors for your business.


A marketing analysis is the process of gathering and analyzing data about customers, competitors, and the market to determine what steps a business should take. It is an essential tool for a successful marketing campaign, and can help businesses make informed decisions. It can also be used to identify potential risks and opportunities.

The purpose of a marketing analysis is to evaluate and compare your competitors, assess the current market conditions, and understand your target audience. It is important to use accurate and relevant data to support your findings. It is also crucial to keep in mind that your marketing analysis should be based on real-world evidence.

This resource is a mixture of class notes, PowerPoint slides, activity workbooks and a Kahoot quiz. It covers Learning Outcomes A and B for Unit 2 – Developing a Marketing Campaign for the BTEC Level 3 Business qualification.


An effective marketing strategy aims to create an impact on the target market that results in a sustainable competitive advantage for your brand. It involves the development of a detailed plan to ensure that you can deliver on the promise of your product or service in ways that meet the needs and aspirations of your audience. It also involves the use of appropriate and reliable information to support your decisions. These resources cover the learning outcomes for Unit 2 – Developing a marketing campaign as set out in the BTEC Level 3 Business specification. Teacher PowerPoint presentation with 155 slides and 36 activities (directly matching the ones in the PowerPoint). Student activity workbook with a total of 36 activities (also directly matching those in the PowerPoint). Summative Kahoot quiz on Learning Outcome C.

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